You're getting ready to sell your home. You're asking friends and family for agent referrals, you're trying to discern who to trust, and you have a number in mind of what you think your home is worth. If only someone could tell you what this daunting process is going to look like! I have no secrets in my business, so here are the 12 steps to get your home sold, in the shortest amount of time, for the greatest profit.
1. Listing Agreement Accepted
Congratulations! If you list with myself, your home will
be represented by one of the most responsive, tenacious and
caring brokers in our market. The sale of your home is imminent, but
I’m here to make sure you’re comfortable through the process, and
pleased with the outcome. We'll come together to determine the correct price to list at, and we'll begin preparing your home for sale. A quick note about pricing your home:
2. Home Preparation
We’ll take into consideration everything from
small organization tasks to bigger home improvement projects, and
look at comparables to determine if any upgrades are suggested
before putting your home on the market to make it more appealing to
buyers and easier on financing contingencies. Sometimes I'll point out any 'red flags' that we'll want to have addressed before listing, such as peeling paint or water damage, so we don't get into a rut during inspections.
3. Photography & Collateral
A professional photographer comes
into every listing prepared to showcase your home and the features
buyers WANT. If your home sits upon a unique piece of land or
surroundings, drone footage will be included. On high-end listings or in buyer's market, we may even stage it, either digitally or with a talented interior designer, live, in the home. A video presentation is
prepared by Century 21 and I use my career experience in design to
create beautiful marketing materials.
4. Go Live
On the decided date, if you're listing your home for sale in Vancouver, WA or most of Clark County, your home will be listed on TWO
multiple listing services; the RMLS and the NWMLS. This means
buyers and brokers throughout Washington AND Oregon will see it.
5. Open House
An Open House on the first weekend of your
home listing generates a flurry of local interest. I can assure you
that visitors will be encouraged to follow all state guidelines
regarding COVID-19 and your home will be left in better order
than I arrived in.
6. Showings & Appointments
We can set parameters based
on days and times your home is vacant. A scheduling app helps
REALTORS® sync up on availability so the most buyers can see
your home in the least amount of time.
7. Advertising & Marketing
Your home will continue to be
shared, advertised, and marketed to a vast audience through
out the contract. From email campaigns to paid online
advertisements, signage and printed collateral, the effort won’t
stop until the home is sold.
8. Offer(s) Reviewed & Under Contract
In a market where
multiple offers are common, the price and terms of each offer
will be clearly organized and explained so you can make an
educated decision on whether you want to counter, accept, or
reject the offer(s).
So, you're under contract. That's it, right? Well, unfortunately in this market, getting under contract is the easy part. Now it's time for handle Title, Inspections, Appraisal, and more. To check out the last 5 steps of the process, download my free Key to Selling PDF, here!